My phone is all black, currently caseless. Most of the time when I pick it up it’s not immediately apparent whether I’ve got it upside down or right side up,* and that, of course, is at the heart of the clotcud question.
Not a sinister portent that malware had taken over, announcing that I was the victim of a plot named after a vile bovine plague–just an upside down logo.
We literate humans are really good at recognizing when a typical font is upside down, but because this one is so stylized, and because some of the shapes are immediately recognizable as letters when flipped, my brain worked out a way to read it on its head, and I ended up with clotcud (not literally, of course–I bet if you come down with clotcud it’s bound to be antibiotic-resistant).
This led me to think about other things upside down, which brought me to ambigrams, words designed to look the same topsy as turvy. Here is a sampling of what I found.
Looking at the work of these artists, I realized that el Guapo’s recently minted logo (using his initials, JF) is such a thing, and a video to boot. We’ll go out with that one. (I will also note that the fire effect was done not on the computer but on one of my cookie sheets. Scorch happens.)
*To help me keep from dropping the phone, I’ve put bands cut from bike inner tube around it. With a band at each end nearly covering the very few distinguishing markings, I never know what’s up.